Research that moved a decision.
- Betclic · AIA research repository you can ask anything: it finds the insightsCase study soon
- Betclic · ChurnWhy the best players were leaving, and when they really decided.3 weeksof lead time on the decision to leave
- Betclic Poker · AdoptionHow do you keep high-value players in the face of competition?5/5players held back by the speed of play
- Café (Y Combinator) · RetentionWhy didn't new users come back after their first week?55 % → 32 %churn among new users
- FFT · Roland Garros · ProductivityMaking match scheduling reliable under high pressure.12 recsprioritised for the next tournament
- Mobile gaming app · Prototype testDo users understand the game without being told?6/6lost on the reward mechanics
- Tenup · ConversionWhere do we lose players in the booking journey?23 frictionsincluding 6 critical ones
He very quickly understood our challenges and constraints, and delivered a user journey that exceeded our expectations. The new solution is now in production and is a real success with users and our business teams.
Understand your users.
Improve what matters.
GuidesHow to find out why your users churnHow many users do you need for a user test?Quant or qual? How to combine surveys and interviews
Cédric de la Chaise · Senior User Researcher · 8 years · Betclic, Roland-Garros · X ↗