InStudy
Monthly Pulse

What your users said this month.

Every month, your users answer a short survey, mostly in their own words: open and voice answers. You get a dashboard of what they say, sized with a few numbers, and the three things to act on first.

Book a call → 30 min · see if a Pulse fits your product
Pulse · European betting & casino app · Portugal
Apr 26 · 48 playersSep 26 · 185 players
Real study · anonymised
Quant tells you what moves→Qual tells you whyEvery block pairs a number with the players' own words
01

It works, but out of habit.

What · the numbers
71%satisfied with the Casino homepage
73%find their games easily
Wave 1 · Apr 26 · n=48
Why · in their words
  • Vou aos favoritosI go to my favourites
  • Já sei o que quero jogarI already know what I want to play
  • Acho que estão bem organizadosI think things are well organised
Voice and open answers · Wave 1 · n=48
02

Only 29% feel it is really for them. 75% want it to be.

What · the numbers
29%perceive strong relevance
75%yet see personalisation as important
Wave 1 · Apr 26 · n=48
Why · in their words
  • Vejo sempre os mesmos jogosI always see the same games
  • Há demasiados jogosThere are too many games
  • Nem sempre aparecem jogos que gostoGames I like don’t always appear
Voice and open answers · Wave 1 · n=48
03

They come back to what they know.

What · the numbers
Q1 and Q2 · Wave 2 · Sep 26 · n=173
Why · in their words
  • Vou direto ao que gostoI go directly to what I like
  • Pesquiso um jogo específicoI search for a specific game
  • É fácil encontrar os jogosIt’s easy to find games
Voice and open answers · Wave 1 · n=48
04

They want it, if it saves effort.

What · the numbers
1%rank “personalised recommendations” in their top 3 criteria to pick a new game
85%put it in the top 5 sections of their ideal lobby (90% for similar games)
Wave 2 · Sep 26 · n=185
Why · in their words
  • Poupa tempoSaves time
  • Facilita encontrar jogosMakes it easier to find games
  • Mais jogos do meu estiloMore games in my style
  • Não gosto de todos os providersI don’t like all providers
Voice and open answers · Wave 1 · n=48
05

To discover, they follow signals they recognise.

What · the numbers
In their top 3Ranked #1
Discovery criteria · Wave 2 · Sep 26 · n=185
Why · in their words
  • Nas novidadesIn the new games
  • Jogos diferentesDifferent games
  • Recomendações melhoresBetter recommendations
Voice and open answers · Wave 1 · n=48
What to act on
  1. Protect the way backKeep Last Played and My List at the top. Personalised sections must not push them down.
  2. Discover with clear signalsPopular, new, favourite studios and similar games, before technical attributes like RTP.
  3. Personalise in contextSimilar games and favourite studios rather than a generic “recommended for you” row.

Real study I led for a European betting and casino app, Portugal, 2026 · company anonymised · two survey waves · player quotes translated from Portuguese

How it works

Their words first. Numbers to size them.

  1. Frame

    We pick the questions behind your metrics: churn, retention, conversion. A 5-minute survey, built around open and voice answers.

  2. Listen

    Every month, a fresh sample of your users answers in their own words. A few closed questions size what they say.

  3. Read

    Themes, quotes and what moved since last month, with the three things to act on first.

Understand your users.
Every month.

Book a call →

Cédric de la Chaise · Senior User Researcher · 8 years · Roland-Garros, Café (YC) · X ↗