From your question to a decision, in 4 weeks.
Data shows what is happening. Users tell you why. A survey tells you how much. I put the three together so your team leaves with decisions, not a report.
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Day 1Framing
The decision call
You tell me what you need to decide, what you already know and what the data says.
You getOne question worth answering, and who to ask.
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Week 1Quant
Find where it happens
Cohorts, funnels, support tickets, past surveys: who is affected, since when, how much.
You getHypotheses to test, not a fishing trip.
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Weeks 2–3Qual
Understand why
Interviews and user tests with users who left, who hesitate, who convert. What they did, not what they think.
You getThe why, in their own words.
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Week 4Quant
Size each cause
A short survey built from what users said, sent to a larger group.
You getA weight for every cause, checked against two sources.
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OutcomeEnd of week 4
Decisions, not a report.
A readout with your team, and we decide together. Every priority comes with the proof behind it.
- The causes, rankedby how much each one weighs
- The moment to actwhen the decision forms, while you can still change it
- What to fix firsta short priority list your roadmap can absorb
- The proofnumbers, quotes and clips behind each priority
Real studies, real decisions.
- Betclic · Churn
- Found
- The decision to leave forms 3 weeks earlier. It shows in play frequency and in support contacts.
- Decided
- Roadmap reprioritised on expert features, plus a 3-stage retention plan.
- Impact
- Roll-out in progress; the effect on HVU churn is being measured.
- Café (Y Combinator) · Retention
- Found
- The problem was not scheduling, it was the lack of a reason to come in.
- Decided
- Redesign around “The Lounge”: connections, events, planning the month.
- Impact
- New-user churn: from 55% to 32%.
- Betclic Poker · Adoption
- Found
- 5 players out of 5 held back by game speed, and multi-tabling unmanageable.
- Decided
- 4 product priorities set before v2.
- Impact
- Decision time and multi-tabling move to P1 for v2.
Need it every month instead of once? Monthly Pulse runs the same quant + qual loop as a recurring survey.
He very quickly understood our challenges and constraints, and delivered a user journey that exceeded our expectations. The new solution is now in production and is a real success with users and our business teams.
Understand your users.
Improve what matters.
GuidesHow to find out why your users churnHow many users do you need for a user test?Quant or qual? How to combine surveys and interviews
Cédric de la Chaise · Growth Researcher · 8 years · Betclic, Roland-Garros · X ↗